Create a Professional First Impression
In a crowded marketplace, it's more important than ever that you stand out, and in a good way.
Our approach to branding is rooted in empathy, an understanding of human behaviour and our love of words...
How It Works
Like everything else, the modern chat app is an important cog in your online machinery. No longer just a means of instant communication with potential clients/customers, our chat app saves that conversation to your CRM (customer relationship management). Not only that, it can usually tell you where that person arrived on your site from and provide details of their social media profiles.
This gives you an incredible head start when it comes to converting visitors into loyal clients!
1. Review Your Company Communications
First off, you need to figure out exactly how all communication is handled within your company. Do you have a huge inbox with many unanswered emails? Do your team collaborate via a modern project management system, or is it the equivalent of sticky notes on the fridge?
Either way, now is a good time to press the reset button.
2. Make Sure Your Marketing Channel is Robust
Can you handle it if you get a significant increase in the number of leads? It's easy to get overwhelmed by a surge of activity, with many potential clients falling between the cracks.
A chat app in isolation is not enough. It needs additional marketing automation software to back it up.
3. Start to Build Your Own Chat App
Our solution takes care of all of this for you, as we build all the systems you need to handle the additional traffic, without it taking too much of your time.
Start the ball rolling by completing our intuitive questionnaire for a no obligation quote...
How We Build Your Brand
The creative process we follow when designing your brand.
In particular, we've found that apps make a huge difference with:
Buyer Personas
You must define who your ideal target market is. We do this via:
Answer The Public - Content & topic ideas
Quora - Ask questions
Reddit - What are the current topics around your niche?
Analytics
Your Sales Team
Interview existing & potential clients
Brand Kits
Consistency is key to projecting a professional image.
Brand Colours and Fonts
The importance of colours and fonts and their emotional impact is often overlooked.
This really should be a base priority if your current branding is either non existent or has been put together piecemeal. Why? Because your first goal should be to define who you are & what you stand for. Are you quirky or serious? Modernist or old school?
Once your brand 'personality' is known, we can begin to build a series of colours, fonts & images to match. Adding all this later results in an uncoordinated & inconsistent message, & that erodes trust.
Our branding & logo package is a great place to start. We can flesh out all aspects of your image to give you a memorable brand for all the right reasons!
How It Works
Branding is much more complex and subtle than just your logo.
It helps to think of your brand as a real human presence, rather than purely a business idea. Thus, it has a voice, a personality, it makes a stand on things it cares about. It has a distinct style, whether it's playful, irreverent, mature, sober or old school. Mixing and matching these elements sows confusion and erodes trust. So let's take a look at yours and see where you stand...
Step 1.
Where Are You Currently?
Has your branding developed randomly over the tears, without a coordinated approach? If so, your messaging may come across as confused, or contradictory...
Step 2.
Who Do You Want To Be?
This includes your mission, goals, philosophy and voice.
Your brand 'personality' and style very much dictates the fonts, colours and tone of your content/blogs...
Step 3.
Build Your Brand In Your Own Image
Having gone through the process, we can now marry your brand to who you are and what you stand for, in order to provide a unified and cohesive image...
BRANDING SERVICES
Branding is all about consistency and personality. Start off with the right strategy & you can build your coordinated empire! Select from the various options below to get started...
Build Your Brand
Do you have one? This really should be the place to start, as it's the foundation of everything you do in the digital universe.
Branding Quiz - Start Your Journey Here!
As brand strategists, we start off with a comprehensive assessment of you and your business...what's the purpose, your niche, your goals, your philosophy, your style and your audience. What do you stand for? This requires a fair amount of thought on your behalf, so if you want to start down this path, it would be helpful if you began pondering and clarifying these questions.
Designing a Logo Is Entirely Subjective
You can spend anything from a fiver up to £100k plus on a logo. We believe £350-£500 is the best compromise. The most important factor is to find a designer who truly understands what your business is about...what style (your brand strategy), personality, market & your tone of voice. This understanding will make for the best logo at almost any price point.
The difference in cost will be the amount of time they can afford to spend on it...
Check Out Some of Our Logos...
At their most basic, logos are a collection of letters, fonts, colours & images. That's it; however, don't be fooled by that statement. The hard part is blending them in the optimal manner to reflect your business, which involves several skillsets, including an understanding of your business goals, style and ethos.
Here you'll find just a small sample of the hundreds of logos we've designed at Pocket Axis...
Check Out Some of Our Logos...
At their most basic, logos are a collection of letters, fonts, colours & images. That's it; however, don't be fooled by that statement. The hard part is blending them in the optimal manner to reflect your business, which involves several skillsets, including an understanding of your business goals, style and ethos.
Here you'll find just a small sample of the hundreds of logos we've designed at Pocket Axis...
Check Out Some of Our Logos...
At their most basic, logos are a collection of letters, fonts, colours & images. That's it; however, don't be fooled by that statement. The hard part is blending them in the optimal manner to reflect your business, which involves several skillsets, including an understanding of your business goals, style and ethos.
Here you'll find just a small sample of the hundreds of logos we've designed at Pocket Axis...
Check Out Some of Our Logos...
At their most basic, logos are a collection of letters, fonts, colours & images. That's it; however, don't be fooled by that statement. The hard part is blending them in the optimal manner to reflect your business, which involves several skillsets, including an understanding of your business goals, style and ethos.
Here you'll find just a small sample of the hundreds of logos we've designed at Pocket Axis...
Check Out Some of Our Logos...
At their most basic, logos are a collection of letters, fonts, colours & images. That's it; however, don't be fooled by that statement. The hard part is blending them in the optimal manner to reflect your business, which involves several skillsets, including an understanding of your business goals, style and ethos.
Here you'll find just a small sample of the hundreds of logos we've designed at Pocket Axis...
Check Out Some of Our Logos...
At their most basic, logos are a collection of letters, fonts, colours & images. That's it; however, don't be fooled by that statement. The hard part is blending them in the optimal manner to reflect your business, which involves several skillsets, including an understanding of your business goals, style and ethos.
Here you'll find just a small sample of the hundreds of logos we've designed at Pocket Axis...
Logo Design Pricing
Fair & transparent pricing means better relationships all round...
How Much Does A Logo Cost?
You can spend anything from a fiver up to £100k plus on a logo. We believe £350-£500 is the best compromise. The most important factor is to find a designer who truly understands what your business is about...what style (your brand strategy), personality, market & your tone of voice. This understanding will make for the best logo at almost any price point.
The difference in cost will be the amount of time they can afford to spend on it...
Our Designers Are Hand Picked
We take all the hassle out of the design process for you.
We've vetted and worked with many logo designers over the years, and have come to know the very best to work with in terms of professionalism, creativity and reliability.
We also know which designers specialise in which types of logo, so all you have to do is fill in our simple, intuitive questionnaire which forms the basis of your design.
Brand Personality - Stand Apart
Whether your market is the local village or the European continent, one thing is a constant...do you stand apart and differentiate yourself from your competitors? Many seek to be the cheapest, but this is a flawed strategy for many reasons, so having a totally unique brand 'personality' is a great place to start.
We can help you to identify those little quirks in your products, staff, culture and style that makes your company YOU. We can then project this to the world using our 'Theory Blocks' foundation!
Discover Your Perfect Brand Colour Palette
Having a set of coordinated colours consistently used across your brand makes a subtle but huge difference in your client's perception of you.
This requires an understanding of 'the psychology of colour' as well as which colours compliment each other in various ways.
Conversion Rate Optimisation
Covid-19. A term that's struck fear into everyone around the globe. With firms having to adapt their business models virtually overnight, it has been an unprecedented experience.
We have a great tool to help. We offer a video review which gives you an outside perspective; an overview from an experienced team who can point out any issues & provide invaluable guidance on many aspects of your CRO.
Why not give it a try? We can provide that spark of an idea that can set you off in entirely new & profitable directions!
Branding FAQs
This depends very much on a range of factors, including whether you're starting from scratch, who your target audience is and the amount of assets required (extras include business card and advertising design). As a rough guide, costs can range from under £1000 to over £30k. Very often, clients are not sure exactly what they need, so it's best to contact us with an outline of what you require, together with your estimated budget (both up front and monthly). We can then make suggestions as to the best way forward for that budget. Click the button below to start your journey...